Yarrington

Yarrington is a creative agency with specializations in digital solutions, graphic design, video production, and event management. As the organization embarks on a new chapter, we recognized the need for a comprehensive rebranding initiative to align our identity with emerging trends and market demands.

Heading typography

Space Grotesk

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Body typography

Space Mono

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Colour palette

The brief.

The brief for this project, though limited in detail, clearly specified three pivotal attributes for the brand: futuristic, creatively professional, and enduring. It was crucial to highlight this initiative as a significant new chapter for Yarrington, with a strong emphasis on maintaining rigorous consistency across all elements of the brand to ensure seamless integration and enduring relevance.

The approach.

The approach began with a comprehensive analysis of Yarrington’s target audience, involving a review of past, current, and prospective clients. This examination helped us gain insight into the types of businesses that engage with our website, the services they require, and their core values as organizations.

Following this research phase, the development of the brand identity commenced. We curated a “futuristic” color palette and selected typography that aligned with the envisioned aesthetic. With these elements in place, the design process for the website was initiated. Subsequently, we extended the new branding to other corporate materials, including letterheads, email signatures, and business cards, ensuring a cohesive and professional presentation across all business communications.

Challenges.

Understanding precisely what was required proved to be a challenging aspect of the project. Numerous mood boards were created, showcasing hundreds of diverse ideas to capture the envisioned concept accurately.

Managing the project was particularly demanding as I was responsible for all design aspects, from the foundational branding elements to the comprehensive suite of assets and the website. Presenting these ideas across different departments was enjoyable, though it involved assimilating a variety of feedback, which was crucial for refining the designs.

Transitioning the work to the developers marked a smoother phase of the project, as it involved handing over the finalized designs for implementation, which streamlined the process significantly.

The finished product.

Overall, the project concluded successfully, garnering positive feedback from all who interacted with or observed any facet of the new brand. Although iterations continued even after the project’s official completion—reflecting the perennial nature of brand evolution—the lack of specific metrics did not diminish the satisfaction derived from the enthusiastic responses. The positive feedback alone was a rewarding indicator of the project’s success.