Paylink

Services

UX Design

UI Design

Information Architecture

Web Development

Industry

Finance Tech

Year

2024

Overview

Paylink is a Financial Technology (FinTech) company that specialises in affordability assessments (Embark) and debt consolidation (ReFi). By operating on a B2B model, Paylink focuses on providing solutions to high street lenders and utility companies. Their expertise helps these organizations better understand and manage the financial situations of their customers, ensuring more effective support and improved financial outcomes. Paylink’s innovative approach aims to streamline financial processes and offer tailored solutions to meet the unique needs of each business partner.

Brief

The brief was quite complex, as it needed to cater to a B2B audience and effectively showcase the best parts of each product. Our goal was to leave users intrigued and eager to learn more, encouraging them to book a demo and providing the sales team with plenty of leads. We aimed for a fresh, on-trend digital agency look and feel to capture attention and create a memorable user experience. This design approach was crucial for making a strong impression and driving engagement.

Approach

The approach began with researching other websites in the same industry, creating a detailed list of pros and cons based on what they did well and where they fell short. We discovered that many of these websites were outdated, which gave us full creative freedom while still ensuring alignment with the company’s brand guidelines. This freedom allowed us to innovate and design a fresh, modern website that stands out in the market. By incorporating best practices and avoiding common pitfalls, we aimed to create an engaging and effective user experience that differentiates us from the competition.

Consistent Design Approach

When designing the screens, I focused on maintaining consistent navigation and interaction patterns. The goal was to ensure that users could navigate and use the product efficiently and intuitively. By keeping these elements familiar, we aimed to create a seamless and effective user experience.

Final words

The project was a resounding success, generating multiple new leads and receiving an abundance of positive feedback. Internal stakeholders were highly impressed with the results, noting the seamless integration and enhanced user experience. Additionally, external professionals within the industry praised the fresh, modern design and intuitive functionality. This positive reception has not only boosted our credibility but also opened new opportunities for growth and collaboration.

View website